Diamond Bank Plc., Nigeria’s leading retail bank, will be the
lead sponsor of the 24th edition of the Nigerian Universities Games
Association (NUGA) competition.
The event, which will
hold between February 12-22, 2014 at the prestigious Obafemi Awolowo
University, Ile Ife, Osun State, will attract over 60 universities and
7,000 athletes that will feature in 15 different sports, including Track
& Field, Badminton, Basketball, Chess, Cricket, Handball and Judo.
Others are Hockey, Football, Swimming, Table tennis, Taekwondo, Tennis
and Volleyball.
According
to Mrs Ayona Trimnell, Head of Corporate Communications, Diamond Bank
Plc, the bank’s support for the event is part of its sponsorship
programmes targeted at supporting the dreams and aspirations of Nigerian
youths.
She said: “As a responsible corporate citizen, we
recognise the role competitive sports play in
developing well-rounded
youths. The NUGA Games provides that needed platform for sportsmanship
and competitiveness, hence our decision to add it to our sponsorship
portfolio to ensure that the youths get the best of the experience.”
In
order to create better awareness for the Games beyond the vicinity of
the host university, the bank has finalized plans for the airing of the
daily highlights on: Supersport, CoolFM, Wazobia FM and Nigeria Info FM.
The daily highlights will include news, interviews, results, side
attractions, among others.
Trimnell added that the NUGA Games
would also provide the bank a good platform to launch Diamond S.W.A.G.,
its newly designed product meant for the youth segment.
She
said: “We have just developed a new product called the Diamond S.W.A.G.
which we expect to create value for our young customers; to enable and
empower them for the future. We see the NUGA fiesta as a good platform
to launch this product and partner the students in building a secured
future.”
Trimnell also informed that Diamond Bank has lined up a
number of activities and side attractions to add to the fun and
excitement of the event.
“The
Bank is instituting a daily ‘NUGA Challenge’ at the Arena where
interested students can come and ‘rep’ their respective universities”.
Also participants will stand a chance to win N50k or N100k in the
DiamondXtra Special NUGA draw at the Diamond S.W.A.G. Concert, plus lots
of exciting giveaways, including a VIP ticket to the Diamond SWAG
Concert which will feature a mystery guest artiste on the 22nd of
February 2014,” she added.
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